Marketing Campaign To Center Around Cristiano Ronaldo and Neymar, Jr.Published on August 3rd, 2015 8:05 pm EST
This past weekend, Pokerstars launched what it is calling the "biggest marketing campaign" in the company's history.
Instead of launching a blitz of commercials on TV, Pokerstars has teamed with Facebook to launch an advertising campaign that features Cristiano Ronaldo and Neymar, Jr. Earlier this year, Pokerstars signed both Cristiano Ronaldo and Neymar, Jr. to sponsorship deals in an attempt to penetrate the mainstream market.
Pokerstars will be looking to leverage the popularity of both players by launching a wide-scale advertising campaign on Facebook. Cristiano Ronaldo, who is a striker for Real Madrid and the Portuguese national team, is Facebook's most popular public figure with more than 104 million fans. Neymar, Jr., who is a striker for Barcelona and the Brazilian national team, has over 53 million fans. Pokerstars will be directly targeting these fans with their new Facebook advertising campaign.
As part of the advertising campaign, Pokerstars hired the services of commercial and music video director Vaughan Arnell to produce a couple of videos that show Ronaldo and Neymar, Jr. playing poker "as the centrepiece of the athletes' evening with friends". The videos can be viewed below:
Pokerstars has switched up their approach to sponsorships over the past couple of years, relying less on professional poker players and more on athletes such as Cristiano Ronaldo, Neymar, Jr., Ronaldo and Rafael Nadal. Pokerstars, which has a stated goal of attracting more casual players to its site, is hoping that these athletes will be able to attract millions of new customers.
Source: Yahoo.com - Pokerstars Launches Exclusive Facebook Campaign Featuring Cristiano Ronaldo and Neymar, Jr.
Filed Under: Online Poker Rooms