PartyPoker Incurs The Wrath of Google

Published on April 25th, 2014 9:02 pm EST

The new Party Poker logo - Small, along with, has incurred the wrath of Google and disappeared from the search engine giant's results, at least for the time being.

According to (link below, article behind paywall), two of Bwin.Party's biggest sites, and, disappeared from Google earlier this week.

According to, Google currently has 69.55% of total global desktop search engine market share - add in and, which both use Google search results, and you have roughly 70% of the world's Internet users that wonít be seeing or in their search results. If you add in mobile and tablet results, Google's market share becomes even larger.

I'm not sure exactly how many of Bwin.Partyís new users arrive via Google, but I would imagine that the percentage is substantial. As says, the company could face a "substantial financial hit" if they donít remedy the situation in short order.


A search for "Party Poker" in Google returns, while a search for "Party Casino" returns


Companies that run afoul of Google's Terms and Conditions usually do so due to unnatural and over-aggressive link building. A recent example of this would be the popular site which was temporarily banned from Google due to their link building practices.

The good news for Bwin.Party is that Google is pretty responsive when it comes to high profile situations such as this. Bwin.Party has the opportunity to recover in Google's results if they bring themselves back into compliance with Google's rules.

Source: - Partypoker hit by Google search penalty

Source: - Google Global Market Share


Filed Under: Other Poker News

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