New Jersey Market To Get Powerful New Entry With "playMGM" Brand

Published on May 3rd, 2017 4:34 pm EST

PlayMGM software loaded up on the cellphone.  Brand and style proposal.MGM Resorts International and GVC Holdings PLC announced earlier today that they are teaming up to launch the "playMGM" brand in the state of New Jersey.

This will mark the first time that MGM Resorts will be launching an online gaming product using the MGM brand. The Borgata, which is owned by MGM Resorts, currently operates in the state of New Jersey (using GVC's software and support), though this will be the first time that a gaming product will bear the MGM name.

The "playMGM" brand will offer both online casino and poker action and is expected to launch later this year. According to the press release that was circulated earlier today, MGM's M life Rewards program will be integrated into the "playMGM" platform.


GVC Holdings PLC acquired digital entertainment plc last year and has the following brands under its umbrella: partypoker, partycasino, bwin, Sportingbet, Gamebookers, Foxy Bingo, Gioco Digitale and CasinoClub.

MGM Resorts International, which currently has a market capitalization of nearly $18 billion, has the Bellagio, MGM Grand and Mandalay Bay in its portfolio of destination resorts.


"playMGM" will be entering a New Jersey market that has some substantial competition, including:

1. Borgata Hotel Casino + Spa


2. Caesars Interactive Entertainment


3. Golden Nugget Atlantic City


4. Resorts Digital Gaming, LLC


5. Tropicana Casino + Resort

(Tropicana, Virgin)


Source: Yahoo! Finance - MGM Resorts International and GVC Team Up to Offer Online Casino and Poker Games in New Jersey


Filed Under: Online Poker Rooms

Related Articles